Free Photography Business Tools- Google Ranking Checkers and More.
You are a photographer, not a web developer- I get that.
Not only are you you expected to create beautiful photos but you also have to do your accounts and bookkeeping, manage your studios, your admin, your editing, update your websites, write blogs AND be at the top of Google.
This is where I come in. I actually really enjoy the web development, SEO, branding and marketing side of business! So this is what a lot of my mentees come to me for and I thought I’d start sharing some of the tools that I use during my mentoring sessions to help keep track of your business.
Keywords
Firstly- What ARE Keywords?
Very simply; they are the words that your ideal customer types in to a search engine to find you, so mine would be ‘maternity photographer Plymouth’ or ‘baby photography Devon’. These are the words that your website needs to ooze- in the description, in your blogs, on on your images. You need good, sound text (you cannot cheat Google so make your words count.)
SEO
SEO stands for Search Engine Optimisation, we want your site to be on the first page, ideally in the first position (however top 3 is OK).
Google ranks yours site on a few different aspects and it decides what order to put everything in depending on the keywords that your ideal customer has put in to search. If you have mentored or been on a workshop with me then we’ll have gone in to more detail about this and optimised your website in preparation for it.
Bookmark these pages and try and check in a couple of times a month and see how you are progressing…
